Thunder Rosa shares her thoughts on Tony Khan wearing a neck brace at the NFL Draft.
Jack Perry and The Young Bucks (Matthew and Nicholas Jackson) attacked Tony Khan on the April 24 episode of AEW Dynamite. The AEW CEO then appeared on-screen wearing a neck brace during the first night of the 2024 NFL Draft, and the story got mainstream coverage.
Speaking on Busted Open, Nic Nemeth and Thunder Rosa discussed Tony Khan wearing the neck brace at the NFL Draft.
"As a fan of when things are gimmicky or bad or slap-you-in the face, I’m very disgusted with it most of the time, when you see that handily happen. This happening makes me smile so much, that there is part of our business, one, being talked about. That is fantastic, any publicity is almost always good publicity, especially for AEW. But I live for it. I love it, I love when this happens. A friend of mine had to wear a neck brace in New York for six or eight months for a while. He still got in trouble for it because he wasn’t doing it right. But it didn’t matter. When you live for it and you live to go, this is my job, and I take it very seriously, I will protect it, I love that part. I love that this is happening, it’s like Andy Kaufman wrestling women on TV. Let’s bring it back, let’s make it real, put him on the Tonight Show," Nemeth said.
Rosa then shared her thoughts and noted that it was a perfect example of cross-promoting. She stated that football fans would see Khan wearing the neck brace and watch the video of the attack. Rosa also said that she was in the doctor's room when Khan was brought in following the attack.
"For me, it’s like we have received a lot of criticism that we’re not doing a great job on cross0promoting AEW. This is a perfect example on how to cross-promote in different companies, especially knowing that Tony Khan is extremely involved in soccer and in football now. The important thing is like, they’re gonna be like, ‘So what happened?’ They’re gonna research AEW, they’re gonna see the video, so they’re gonna get more hits on the video. From that, they can probably get more fans that are NFL fans to watch AEW. I think that’s the very important part on how this is working. For me, it was really funny. I was not expecting it. I was there when this happened, and I was in shock. I was in the doctor’s room when he was brought into the doctor’s room. Tony Khan collapsed in the doctor’s office after what just happened with The Elite. Also, another thing with the Elite, people were hating them a lot, but I think there’s now a real reason to hate them. The storyline makes sense, and I think a lot of the stuff that was questionable was after that video, where it was like, where’s this gonna go? Well, now I know where it’s gonna go. They’re against the boss," Rosa said.
Rosa later noted that major outlets covered the story, while Nemeth gave Khan credit for selling the injury.
Jacksonville Jaguars receiver Brian Thomas Jr. wished Tony Khan a speedy recovery. More information is available here.
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