Thanks to an independent study, Tony Khan believes anti-AEW online communities aren't real people.
Khan commissioned an independent study, which confirmed to him that much of the anti-AEW online community are bots signal boosting staff running thousands of accounts.
Khan took to social media to say "An independent study has confirmed that much of the staunch anti-AEW online community aren’t real individuals, it’s a staff running thousands of accounts + an army of bots to signal boost them. Look closely, these aren’t real people. Who’d pay for such a *wildly* expensive thing? Ever wonder why so much of the activity of these accounts is retweets and replies? Like who actually has 80% of their activity as straight up retweets?"
Speaking to Wrestling INC, Khan provided more clarification on his tweets.
“Waiting for final study but here’s what my expert confirmed,” Khan responded. “It’s people with real live accounts making posts and then using their bots to manipulate the social channel algorithm by backing them up with engagement from a made-up Twitter identity. Social media teams will often fight on this. Bots are great for numbers and when they’re gone, you’ll see a dip in digital conversation impressions – both those were either negative sentiment or not real anyway.
“For example, I tweet Megha only eats rotten bananas. I throw say 18 bots behind it (which takes about 5 minutes to do) Twitter security can’t differentiate when done well (neither can most social teams). The problem becomes, every time people type Megha into the search bar, because of a real account supported by bots- the first suggested result would be tweets about Megha eating rotten bananas. I’m oversimplifying, but that’s the 5 cent version of what’s happening.”
Ever wonder why so much of the activity of these accounts is retweets and replies? Like who actually has 80% of their activity as straight up retweets?
— Tony Khan (@TonyKhan) April 8, 2022
Their boiler room staff is going to be working overtime on a Friday, and I love it!
— Tony Khan (@TonyKhan) April 8, 2022
Not using my own company for it, hired an independent person to review it. I have no idea where Bryan got that. I must now dock his $200k/month paycheck according to one of those preposterous lists where Dave also was receiving similar compensation, then liked/RTd by 100s of bots
— Tony Khan (@TonyKhan) April 8, 2022
Khan has not released further information on the study and it is unknown if he will do so.