Tony Khan Says He's Learned A Lot About Marketing From 'Costco Guys' Big Boom! AJ And Big Justice

Tony Khan says "Costco Guys" Big Boom! AJ and Big Justice have taught him a good deal about marketing.

Viral TikTok stars Big Boom! AJ and Big Justice have been bringing the boom to AEW in the buildup to AEW Full Gear and AJ's Zero Hour match against QT Marshall. Now, Tony Khan is complimenting the father and son duo, saying they've taught him a lot about marketing.

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Tony Khan addressed Big Boom! AJ during a media call ahead of AEW Full Gear.

"It's been tremendous. It's been absolutely tremendous. It's been something I've enjoyed. I've learned a lot about marketing and entrepreneurship from AJ and Justice, they are tremendous. I really enjoy talking to them. Tomorrow, I'm going to be on Fox Business Network talking about this collaboration with Big Boom AJ. They've built a great brand and they are a nice family. It's nice to see a father and son working together. I think that's part of the appeal. Clearly America and people all over the world want to see this father and son.

"They're having a good time and look spending time together and they like watching Justice and the Rizzler grow up," he continued. "It's really a nice thing. Personally, I've had my eyes opened to what they've been able to do. It was so cool to hear their name on the Tonight Show and to be featured on the Tonight Show and have AEW discussed on such a prestigious platform was really cool. That's just one example of the kind of high-profile media Big Boom AJ and Big Justice have been bringing to AEW. We're very excited to have the Rizzler at AEW, it's awesome. It's a great collaboration and indicative of the kind of great collaborations we want to have with our marketing partners."

Learn more about how this partnership came about ahead of AEW Full Gear here.

Check out the whole card for AEW Full Gear at this link. Fightful will have full coverage of the event on November 23.

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