After NXT scored a higher ratings number than AEW for the third week, Tony Khan is now speaking out about valuing demographic numbers more than ratings numbers.
Speaking out after the ratings numbers were released for the July 8 episodes of Dynamite and NXT, which NXT scored a ratings victory although AEW was higher in the 18 to 49 year old demographic, the AEW President explained the value of scoring the demo victory and why that is more important to the business model of AEW.
If anyone thinks I consider being a top 7 show on cable anything but a huge win, they’re incorrect. A win in the demo is a win in the business, and this is a business. I know the industry wasn’t talking about the demo as much 20 years ago, but it’s what drives our revenue today.
— Tony Khan (@TonyKhan) July 9, 2020
Here’s the chart the industry uses to analyze performance. The leftmost color-coded column is 18-49 demo. The rightmost color-coded column is total viewers. The chart’s ranked by 18-49 viewers. We love & value all viewers, in or outside that demo, but that’s how we score the game pic.twitter.com/aipX0MDfjP
— Tony Khan (@TonyKhan) July 9, 2020
Why tweet about ratings? Because I’m thrilled about these numbers & so are TNT. My family drinks A Little Bit of the Bubbly (Chris’s actual brand) on Thursdays when we’re in the top 10, this is the 3rd time in 4 weeks, & I’m grateful for the great #AEW fans that make it possible!
— Tony Khan (@TonyKhan) July 9, 2020
My favorite thing about some of the frequent repliers to my tweets is how the 18-49 demographic is these people’s best friend on Mondays and Fridays, and then they act like they never heard of it on Wednesdays.
— Tony Khan (@TonyKhan) July 9, 2020
Chris Jericho has also remained steadfast that demographic numbers are more important. You can read his thoughts on the matter at this link.
To see a full breakdown of the July 8 ratings for both shows, click here.
