Triple H believes that WWE talent should get their own brand deals.
Shoe culture is currently bigger than it ever has been, and part of that success can be credited to the various deals that brands have signed with celebrities like Bad Bunny, Travis Scott, and Cardi B. Even outside of the celebrity world, a large group of NBA stars all have deals with the biggest companies like Nike, Adidas, Jordan, and Under Armour.
'The Game' appeared on the most recent episode of Complex's Sneaker Shopping series. In the video, Triple H first talked about Travis Scott and his influence on the brand world, noting that he can make anything cool just by attaching his name to it.
“It’s massive. When you have somebody at his level that can say, 'Hey, this is cool, this is the biggest thing that there is.' In some way, and I’ve heard them say it so I’m not saying anything that I made up, but in a way, he might be more important [to the brand] than Michael is right now. The thing about him, he’s ears on the ground at all time so it’s not a, ‘Hey, I think kids will like this, I think this will work.’ It’s, ‘That will work, this will work. I know what they want.’ I think that’s a cool place because in today’s world, if it’s not authentic, you can’t make it work.”
Triple H then went on to say that he thinks WWE stars should be getting their own signature lines with the same brands that are making deals with celebrities and athletes.
“I do. It’s funny, I’ve thought it for a long time. If you look at our world, much like what Travis is doing, that’s bigger obviously but I think that our performers affect that culture just as much as well. If you go to a game in almost any sport, you’ll hear our entrance themes playing in that stadium or arena. You’ll hear the sayings and the chants and the catchphrases that our talent use, you can’t go to a game without people wooing like Flair. I see athletes doing the Roman Reigns one all the time. I think the yeet thing, Jey has now brought that back. It all affects culture in a big way. I think if somebody doesn’t do the signature line with some of our talent, a Cody Rhodes, a Jey Uso, a Roman Reigns, I think they’re missing on the boat on something that could be very impactful towards their business.”
Fans can check out the lineup for both nights of WrestleMania 40 by visiting our events section.
Cody Rhodes recently signed a deal with Wheatley American Vodka, as he became a sponsored athlete for the brand. Learn more here.
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