Triple H discusses PRIME center ring sponsorship.
For the first time in history, a logo will be present in the middle of a WWE ring for premium live events moving forward. WrestleMania 40 will start a multi-event partnership between PRIME and WWE where the PRIME logo will be featured in the center of the ring.
Speaking on ImPAULsive, Triple H discussed some of the safety concerns with the logo.
"We've done little things here and there with logos. WCW did some a long time ago with logos. You see it in boxing. It's tough with what we do. There is a safety factor with the slipperiness of the ring. We've been going through this process and trying to get on the other side of that. We were finally able to make it work. It took a long time to get there. It's a different shift in philosophy. This is not the WWE that it was before. This is WWE under TKO. How they look at it and how they sell things is different. That center-mat logo is sort of holy ground, in a way. The fact that you are here and such a big star and yet your company and PRIME brand is taking that real estate up, that's a massive feather in your cap," Triple H said to Logan Paul. "No one likes change. They are so used to seeing this thing, pristine, with nothing there. You might get 90% of people who hate it. As you move forward, it's there, it's just there. If you're watching every single day, if you don't like it, you stop noticing it."
PRIME is also featured at UFC events.
Logan Paul will be in action at WrestleMania 40, defending his WWE United States Championship against Randy Orton and Kevin Owens.
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