This is not a drill.
Content will return to the UpUpDownDown channel on Wednesday, December 8 as Xavier Woods hosts a live stream from the G4 studios. The stream will commence at 5 p.m. ET.
There hasn't been new UpUpDownDown content in a month due to a reported conflict and creators holding out. Woods has remained active on WWE television, winning King of the Ring at WWE Crown Jewel and has begun his hosting duties on the relaunched G4 channel.
-- ATTENTION -- YOU -- PEOPLE!! Join @AustinCreedWins tomorrow at 5PM ET/2PM PT for an EXCLUSIVE Livestream only on UpUpDownDown!!
— UpUpDownDown (@UpUpDwnDwn) December 7, 2021
This is NOT A DRILL!
Our -- KING will be gaming from @G4TV HQ, and requests your attendance! You don't want to miss it!
-- https://t.co/YHJrQgDplT pic.twitter.com/fGSgtvrLdP
Fightful published the following report on Fightful Select:
Fightful has learned that many of the content creators associated with UpUpDownDown has stopped making content for the brand in solidarity with Xavier Woods, as they felt he was getting taken advantage of by a bad deal with UpUpDownDown. We're told they don't plan on posting new content until Woods gets a better deal.
The prevailing belief is that WWE now owns the brand, with Woods selling it years ago, but we're told that is not true. WWE has always owned UpUpDownDown. At no point did Xavier Woods own it, and we're told it even took a long time to green light the project in general. Several WWE sources indicated that the members of UpUpDownDown all felt a sense of loyalty to Xavier Woods for putting them on the platform and pushing for their presences. Those that we've spoken to on WWE's Digital end said that they agreed Woods should have been paid for growing the channel and encouraging more new faces to be involved, completely separate of the acquisition years ago that put it in WWE's hands.
You can read the full report by clicking here.
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