WWE touts the success of the Royal Rumble.
On Monday, February 3, WWE issued a press release to celebrate the success of the 2025 Royal Rumble event, noting that it generated the largest gate for any single-night event in WWE history.
Furthermore, this year's Royal Rumble event also recorded a 14% increase in domestic viewership, making it the most watched Royal Rumble of all time. International viewership also increased according to the press release.
Along with historic achievements on the merchandise and sponorship side of things, WWE had a record night on social media. Bron Breakker's spear on Speed recorded more than 300 million social views, making it the most viewed Rumble social moment of all time.
From WWE:
ROYAL RUMBLE 2025 GENERATES LARGEST GATE FOR ANY SINGLE-NIGHT EVENT IN WWE HISTORY
Royal Rumble at Lucas Oil Stadium in Indianapolis Shatters Event Gate, Viewership, Merchandise, Sponsorship & Social Records
February 3, 2025 – WWE, part of TKO Group Holdings (NYSE: TKO), today announced that Royal Rumble 2025, which emanated from Lucas Oil Stadium in Indianapolis on Saturday, became the most-successful and highest-grossing Royal Rumble event in company history.
Highlights include:
GATE: Royal Rumble 2025 generated the largest gate for any single-night event in WWE history. Saturday’s PLE, which drew 70,342 fans to Lucas Oil Stadium, is only behind WrestleMania 40 Saturday & Sunday for any single-night gate.
VIEWERSHIP: Royal Rumble 2025 set the event’s all-time viewership record, up nearly 14 percent domestically, distributed on Peacock, from last year’s record-setting audience. International viewing numbers are up even higher year-over-year with Royal Rumble shifting to Netflix globally.
MERCHANDISE: In partnership with Fanatics, merchandise sales were up more than 95 percent versus the previous Royal Rumble record set last year in 2024, making Royal Rumble 2025 the highest-grossing non-WrestleMania event of all-time.
SPONSORSHIP: Sponsorship revenue was up 94 percent versus the previous record set in 2024. Royal Rumble featured 14 total partners, with 100 percent of the matches sponsored.
SOCIAL: Royal Rumble 2025 set a record for the most social video views in Royal Rumble history. WWE Superstar Bron Breakker spearing popular streamer IShowSpeed became the most-viewed Royal Rumble social post of all-time, generating more than 300,000,000 social views in less than 24 hours.Royal Rumble 2025 marked the first Premium Live Event to take place in Indianapolis as part of a first-of-its-kind partnership struck last year with Indiana Sports Corp that will see WWE’s three largest stadium events – WrestleMania, SummerSlam and Royal Rumble – take place in Indianapolis.
The record-breaking event was highlighted by WWE Superstars Charlotte Flair and Jey Uso winning the Royal Rumble matches to earn world title bouts at WrestleMania.
About WWE
WWE is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW, Sony India and Netflix. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.
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