All Elite Wrestling trademarks a new faction name for the purposes of merchandise
AEW trademarked 'The Firm' on Friday, September 16. The trademark is listed for merchandise purposes and entertainment services
The full description is listed below:
Mark For: THE FIRM trademark registration is intended to cover the categories of bandanas; Beanies; Hats; Shirts; Sweatshirts; T-shirts; Tank tops.
Entertainment services, namely, live appearances by a group or individual wrestlers; Entertainment services, namely, televised appearances by a group or individual wrestlers; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment in the nature of wrestling contests Entertainment services, namely, live appearances by a group or individual wrestlers; Entertainment services, namely, televised appearances by a group or individual wrestlers; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment in the nature of wrestling contests
The Firm is the group that helped MJF win the Casino Battle Royal at AEW Double or Nothing. Led by Stokely Hathaway, members include Ethan Page, Lee Moriarty, The Gunn Club, and W. Morrisey. They are a stable on retention for MJF and will only be together when Max needs them
"You either run with us, or you run from us." @The_MJF introduces #TheFirm, led by @StokelyHathaway! Tune in to #AEWDynamite LIVE on @TBSNetwork! pic.twitter.com/aKFHg43iyi
— All Elite Wrestling (@AEW) September 15, 2022
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