Bianca Belair comments on WWE's incorporation of celebrities like Cardi B, Bad Bunny, Travis Scott, and others into its marketing and programming.
Bianca Belair was recently a guest on the Battleground Podcast where she spoke about her commercial for WWE SummerSlam 2025, which featured Cardi B. WWE has been embracing celebrities more and more each week as names like Travis Scott, Quavo, Metro Boomin, and more appearing on WWE programming.
Bianca says this is only a boost for WWE as it shows that wrestling is cool and everyone is a fan.
“I think it has a huge impact on the brand. You’re mixing WWE and pop culture, and you’re mixing it with hip-hop, but even from when I first started, I always wanted to bring my culture to the table, and I’ve always tried to be very intentional with that," she said. "I feel like WWE is so hot right now, hip-hop is so hot right now, and so there’s naturally gonna be these collaborations and these crossovers, but having Travis Scott be a part of Netflix, it’s gonna bring even more eyes to the product. Having Logan Paul, having Bad Bunny, and especially people like Logan Paul and Bad Bunny, who come in and they are doing amazing things and doing PLEs and WrestleMania, it’s really cool. Cardi B being a part of the announcement for SummerSlam and me being able to be a part of that with her, it’s exciting for us. We’re getting to work with people that we’re fans of.
"It’s crazy because you meet a lot of people, especially in the hip-hop community and influencers and musicians, and they’re fans of WWE, and they know who we are," she continued. "I’m like, ‘You know us?’ They’re like, ‘Yeah, my kids watch you, or I watch you.’ So it’s a natural collaboration. But I feel like some people, they don’t say that they’re wrestling fans until they hear that you’re a wrestling fan. So it’s like no, wrestling is cool, wrestling is dope. Let’s all be loud and proud about this, and I feel like the more that we have people like Travis Scott and Cardi B, the more it’s gonna be like, yeah, wrestling’s cool, wrestling’s dope, and we’re all fans of it."
Bad Bunny recently stated that he wants to have at least one more match in WWE. Read his comments here.
Bianca Belair also recently addressed her offer to Caitlin Clark to appear at the WWE Royal Rumble. Read her comments here.
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