David Finlay: Everything Is Going According To Plan With Bullet Club, I Don't Care What Fans Think

David Finlay reflects on his run with Bullet Club up to this point.

A new era of Bullet Club began in March 2023, as David Finlay took over as the leader after Jay White left NJPW in February. Finlay subsequently kicked El Phantasmo out of the group, and he later added Clark Connors, Gabe Kidd, and Alex Coughlin to the faction.

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Speaking with NJPW's website, Finlay was asked to describe how he felt his time with Bullet Club has gone so far, and he stated that everything is going according to plan.

"Everything is going according to plan. I said last year to expect me, and I don’t think people knew what to expect. But I had this in the works for a very long time. I’m having a killer year- the best of my career. The only one that’s been able to beat me one on one is SANADA, and he’s the IWGP World Heavyweight Champion. That’s the only guy that’s been able to come anywhere close," Finlay said.

Finlay went on to describe how his version of Bullet Club is different than what came before, when the group featured stars like Jay White and Kenny Omega. He made it clear that he doesn't care about popularity, as his group is for killers and savages only. Finlay also stated that he wants every member to have a title.

"In my BULLET CLUB, I really don’t care about popularity or what the fans think. I’ve been saying it and I’ll say again, this is for killers and savages only. I want every member to be carrying championship gold, and If you can’t carry gold, you bring me bodies," Finlay said.

Bullet Club has changed a lot over the years, and Finlay emphasized that he wants to take it back to its roots. He called how prince Devitt and the other original members didn't care about how much merchandise they sold; instead, they focused on making a statement. Finlay noted that his main concern is cementing his legacy and becoming someone who others fear.

"Let me take you all the way back ten years ago. It was another Irishman, Prince Devitt that started this thing, and it wasn’t about T-shirt sales. They didn’t care about too sweeting fans, they cared about brutality and making a statement. In the years after you had the nerdy side of BULLET CLUB in the Elite. You had the T-shirt selling machine that The Good Brothers were. They got soft, they cared about merch and this and that. I don’t. At the end of the day the greats don’t build legacies on how many T-shirts they sell. What’s important is what you achieve in this business. So I want to be feared, and I want my legacy to be greater than anyone that’s come before me," he said.

Finlay previously said that whatever Jay White and Juice Robinson are doing in NJPW is not part of Bullet Club. Check out his comments here.

Bullet Club member Clark Connors previously said Jay White and Juice Robinson went to AEW because they couldn't cut it in NJPW. Click here to see what he had to say.

Both sets of Bullet Club War Dogs won tag team titles at NJPW STRONG Independence Day. More information is available here.

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