Kevin Owens and WWE have utilized social media to their advantage over the past six months, beginning at WWE Bad Blood 2024 when Owens attacked Cody Rhodes after the event near Cody's bus.
The footage was captured by fans and posted to social media. Since then, Owens has cut promos on social media and WWE has used fan footage to further advance stories involving Owens.
"It's definitely been a shift in mindset from people at the top," Owens told Adrian Hernandez of Unlikely when asked about WWE using more social media coverage. "Our fans are smart and watch our product and pay attention and remember things, and can remember things a lot better than other people that were in charge before thought they would because I guess they didn't remember half the stuff we did. The fans do because the fans care and pay attention to what we do. I had arguments with the people in charge before. 'No, this happened three weeks ago, they're going to remember.' They said, 'No, they won't.' 'Yes, they will. You're insulting their intelligence by pretending they won't.' Obviously, Triple H does not think like that. He knows fans remember and he applies it and uses it. It makes the product way better, in my opinion. When I was a kid watching, when I was 12, 13, 14, even though I was just a kid, I watched it and remembered everything. When The Sultan showed up, I knew it was [Rikishi]. Why is he The Sultan? Our fans are smart. It's great to see the product leaning into that now."
Owens is set to face Randy Orton at WrestleMania 41.
Elsewhere during the interview, Owens commented on Cody Rhodes' use of pyro. You can find his full comments by clicking here.
If you use any of the quotes above, please credit and link to the original source with a h/t and link back to Fightful for the transcription.
