There now seems to be fire to the smoke that's been building for the last month.
WWE.com announced today that Vince McMahon will be making a "major sports announcement" at 3 p.m. ET. It is expected to be the revival of the XFL football league.
WWE.com posted the following:
WWE Chairman and CEO Vince McMahon to make live sports announcement today at 3 p.m.
WWE Chairman and CEO Vince McMahon will make a major sports announcement today at 3 p.m. ET, streaming live from the digital platforms of his new enterprise, Alpha Entertainment.
The live stream will be available via Alpha Entertainment's Twitter (@AlphaEntLLC), Facebook (facebook.com/AlphaEntLLC) and YouTube (youtube.com/alphaentertainment) pages, as well as AlphaEntLLC.com.
The XFL, which ran in 2001 for one season, was a ratings disaster for NBC and became a source of ridicule for Vince McMahon for years. However, that doesn't seem to be stopping him from giving it another try.
Reports about a potential XFL revival started last month when McMahon formed an entity called Alpha Entertainment. A WWE statement indicated that investment opportunities in football, among other sports, were being talked about for the company. Reports also indicated at the time that an announcement would be made on January 25. A PWInsider report last night indicated that the revival is being planned for a 2020 launch.
Stay tuned to Fightful as we will cover the event in full.