Kevin Sullivan believes there's money in Sting losing his final bout.
Sting recently announced that he would have his final match at AEW Revolution 2024. As of yet, the participants in his last match have yet to be discussed on television, but with the end of "showtime" in sight for "The Stinger," more in the industry are weighing in on the impending final match.
Kevin Sullivan, who booked Sting at different points in his WCW career, including the beginnings of the "Crow" era, is now weighing in on how he would book his final bout. Sullivan recently revealed that he believes Sting should lose his last match, believing that it won't take away from his aura in the eyes of the audience and using Muhammad Ali as an example of that.
"This is going to sound silly to a lot of wrestling fans. Did Ali win his last fight? Did he win his last two fights? If you want to start sucking people back to the other side, you can lose on the decision. I think in his last seven fights, he never got a knockout and it didn't hurt him because people still remember him being Ali. Actually, it made him bigger than he was, because he came out of the dressing room, Parkinson's, with a lot of health issues, but he gave it the 'All-American' try. 'God bless him,'" Sullivan said on his most recent Tuesday with the Taskmaster podcast before confirming that he would book Sting to lose. "It really doesn't matter [who wrestles Sting]. Whoever goes over, whether it's Darby winning or somebody else, it's going to raise the other guy's popularity. Then when they go to embrace [Sting], there won't be a dry eye in the house."
Sting has stated that he doesn't plan on having a single match. Rather, he plans on being in a tag team match with Darby Allin involved, just like every match he's had in AEW so far. Read more here.
In the past, Kevin Sullivan has openly spoken about AEW, revealing that he would lean heavily on Bryan Danielson for the time being if he was in charge of the promotion. Read more here.
Access to this podcast was granted via a subscription to AdFreeShows. Subscribe at this link to access early podcast releases from names such as Jim Ross, Eric Bischoff, Bruce Prichard, Kurt Angle, and more.
If you use any of the quotes above, please credit the original source with a H/T and link back to Fightful for the transcription.
