At GCW Highest in the Room 3, Chris Jericho made a surprise appearance, attacking Matt Cardona and helping Effy defeat him.
Jericho would attack Effy after the match was over.
The angle was done to help promote Jericho vs. Cardona, which takes place at ROH Final Battle on December 20.
"Matt helped put that together," Tony Khan told Bill Pritchard of WrestleZone during the ROH Final Battle media call when asked about Jericho's appearance. "Matt asked me about it, and obviously, I was happy to send Chris to promote the match that is happening on ROH as part of the double main event. It's something we spent weeks building up on ROH and AEW TV, which is a nice thing. There is a lot of matches and potential things that could happen with Matt being the challenger and potentially being the ROH World Champion going forward. That's something to keep an eye on. With Matt appearing there, and this being a title match, it made sense to do something to promote. It's very much along the lines of things we've done with other matches along the ways over the years."
AEW and GCW have worked together in the past, notably with Nick Gage appearing on AEW Dynamite and Jon Moxley wrestling for GCW.
Ricky Starks was scheduled to face Cardona at GCW Highest in the Room 3, but he was pulled from the appearance by AEW after comments made by Effy about Tony Khan and Shad Khan.
Fans can find the lineup for ROH Final Battle by clicking here.
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