Big move for Haley & Hanna Cavinder.
Gambling and media platform Betr announced that the platform has signed the Cavinder twins to a deal that makes them equity partners, content creators and creative directors. Their podcast "Twin Talk" will stream exclusively on the platform.
Betr was founded by Jake Paul and Joey Levy.
"The Betr Holdings empire presented a unique and diversified opportunity to continue to grow The Cavinder Twin brand,” said Jeff Hoffman, Partner ESM and The Cavinder Twins agent. “It's like adding jet fuel to an already burning fire. With Betr's media savvy, the explosion of female sports and Betr's disruptive behavior in gambling, it became a question of how far can we go and where do we sign? As the Twins become equity partners and creative directors, this partnership with Betr (Media) provides a vested interest and ability to do what they do best: continue to define culture and content.”
Hoffman recently stated that the twins will begin training at the WWE Performance Center in the spring. They signed NIL deals with WWE in December 2021.
Haley and Hanna Cavinder announced on April 11 that they would forgo their fifth year of NCAA eligibility and start a new chapter of their lives.
