Budweiser was interested in WWE.
The philosophy on sponsorships has changed in WWE over the years as the company is now putting logos on the ring mat and around ringside. WWE also signed a sponsorship deal with Sazerac Brands' Wheatley Vodka, accepting a rare alcohol sponsor into the mix.
Speaking on Kliq This, Kevin Nash recalled Budweiser wanting to sponsor WWE in 1995, but Vince McMahon turning it down.
"When I was champion, I went down to the Super Bowl, and I met a couple of pretty high-ups with Anheuser Busch. We went to the Maxim party and we drank, I think it was the Playboy wet and wild party back then, whatever it was. I had these guys interested in putting the Budweiser emblem on the turnbuckles at pay-per-views. Just pay-per-views. Not Raw, just the pay-per-view, something people were buying anyway. I knew what production was costing. They were talking around $200K. I brought it back. I brought it right to Vince and he says, 'No, we're competing with Disney.' This was 95. Jump forward to 97 and they're trying everything they can to get a fucking beer sponsor with Steve [Steve Austin]," said Nash.
Austin previously revealed that there was a beer sponsorship opportunity during the Attitude Era.
WWE and Logan Paul announced on Friday's WWE SmackDown that PRIME would be the first-ever center logo sponsor in WWE. You can learn more about the sponsorship by clicking here.
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